Hero Citizen: This campaign was created in order to showcase the heroic deeds that, different from the super powered fictional heroes, are undertaken by everyday people whose only superhuman ability is their deep interest in their communities. Along with the video was launched a site where people could submit videos in which these heroic deeds were shown or described, and the top 10 voted heroes by the general population were awarded an official government medal specially designed for the initiative.
Film advertisement created by Stylus Propaganda, Brazil for State Government of Goias, within the category: Public Interest, NGO.
Creative Director: Pedro Carneiro
Art Director: Juverson Garcez

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